Live Radio With Peggy Lee

Peggy Lee has provided vision and strategy for digital and marketing solutions and services to the hospitality and travel industries for multiple Global 500 and start-up organizations.  Her entrepreneurial and innovative style has led to repeated successes in brand-building relationship-building with customers and partners, and hands-on development of sales and customer care programs, including new customer onboarding (adoption of new technologies.   Peggy’s vertical experience in travel, events, real estate and most major industry verticals, including software, consumer packaged goods and telecom industries.  As a Senior Executive, Peggy has strong general management, marketing, sales, business development, and system design and project management skills. 

Her deep industry knowledge of the group/meeting, business transient, and leisure segments of the travel industry give her a unique ability to access the marketing and product development strategy of travel and hospitality industry buyers and sellers. 

As Founder and Former Chairman & CEO, Peggy was the developer and architect of b-there's patented, early software as a solution application. In early 1997, it became the first real-time (yes, it was) online registration and travel planning solution. Since launching b-there in early 1999, it became the system and app of choice for such customers as AT&T, American Cancer Society, HP,  Nortel Networks, American Express Travel, PGI, the Dallas Convention & Visitors Bureau, Ernst & Young and Proctor & Gamble.